COS-X Alumni Talk | Cerita Bethea, Ph.D. (PSYCH), Director of Behavior Service at The Coca-Cola Company (Ford, Toyota, Kimberly-Clark)

Are you curious about a career in behavioral science, working for industry leaders across marketing, research, innovation, and design?

Join us to hear from distinguished alumna speaker, Cerita Bethea, Ph.D. (PSYCH), who is passionate about mentoring the next generation of behavioral scientists — and about empowering organizations to activate behavioral insights for measurable business results.

About Cerita Bethea, Ph.D.

Cerita Bethea leads behavioral science at The Coca-Cola Company, relying on models of human behavior and decision-making to drive growth for the company. She translates behavioral insights into quantifiable business solutions, pioneering a place for cognitive psychology in the field of brand marketing.

A Georgia Tech School of Psychology alumna, Bethea is dedicated to bridging the gap between theory and practice — applying principles of behavioral science to marketing, marketing research, innovation, and design.

With a Ph.D. in Cognitive Psychology, Bethea's career spans three decades across multiple disciplines, from working in the automotive industry with Ford Motor Company and Toyota, as lead Human Factors Engineer; to negotiating the adoption of behavioral frameworks to drive integrated commercial planning at Kimberly-Clark Corporation, to her work today with Coca-Cola.

Bethea is also passionate about mentoring the next generation of behavioral scientists — and empowering organizations to confidently activate and democratize behavioral insights to yield measurable business results.

Bethea earned her Ph.D. at University of Michigan, M.S. at Georgia Tech, and B.S. at University of Illinois Urbana-Champaign.

Event details:

Date: November 16, 2023

Time: 4:00 PM
(Please note: the updated start time of this event is 4:00 PM)

Location: John Lewis Student Center - Cypress Theater, Georgia Tech Campus

RSVP via CareerBuzz to secure your spot with a true industry leader — and join us for inspiration, education, and networking in the exciting world of behavioral science.

All are invited! If you are not a student or do not have access to RSVP in Career Buzz, simply email College of Sciences Career Educator James Stringfellow james.stringfellow@gatech.edu and come join the event.

We look forward to welcoming you on November 16th!